K-Food Fever Sweeps Biggest Food Fair in the Middle East and Africa!

오재경 Oh Jae-Gyung
28 Feb 2024

$65.5 Million Export Consultation Results From 'GULFOOD 2024'

MAFRA (Minister Song Mi-ryeong) and aT (President Kim Chun-jin) participated in the 'GULFOOD 2024' Dubai International Food Fair held in Dubai, United Arab Emirates from the 19th to the 23rd, resulting in $65.5 million in export consultations.

Girl Food is the largest food fair in the Middle East and Africa held annually in Dubai since 1987, and is a representative international fair involving more than 5,000 companies from around the world, including not only the United Arab Emirates but also neighboring Saudi Arabia, Kuwait, Oman, and Bahrain.

MAFRA and aT collaborated with local governments such as Jinju, Hadong and Hongseong to form an "Integrated Korean Pavilion" with 26 excellent K-food exporters to participate in the fair. Leading buyers who visited the Korean Pavilion showed great interest in health foods such as red ginseng and ginseng, as well as simple foods such as frozen gimbap and cup tteokbokki, which are popular recently.

The K-food cooking show and on-site tasting and tasting events were held at the Korean Pavilion, attracting buyers. In particular, a week before the fair was held, a "pre-online consultation meeting" was promoted to provide ample opportunities for consultation between exporters and buyers, and based on this, active on-site consultation was arranged to achieve excellent consultation results such as signing practical contracts.


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