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‘Korea Grand Sale’ Attracts Record-Breaking 346,000 Foreign Tourists

오재경OhJaeGyung
18 Mar 2025
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The 2025 Korea Grand Sale, hosted by the Ministry of Culture, Sports, and Tourism (MCST, Minister Yoo In-chon) and the Visit Korea Committee (Chairperson Lee Boo-jin), successfully concluded after running from January 15 to February 28, attracting a record-breaking 346,000 foreign tourists—more than double the number from the previous year.

Since its launch in 2011, the Korea Grand Sale has been Korea’s premier shopping and tourism festival, designed to attract international visitors and boost consumer spending during the winter off-season (January–February).

This year’s event featured the largest-ever participation of 1,680 businesses, offering exclusive discounts and benefits across airlines, accommodations, shopping, dining, and cultural experiences. The festival also enhanced shopping and tourism convenience services to improve the overall visitor experience.

The K-Travel Promotion campaign, involving major airlines such as Korean Air, Asiana Airlines, and Eastar Jet, as well as leading global online travel agencies (OTAs), facilitated the sale of 346,000 inbound airline tickets—a 103.6% increase compared to last year. Additionally, collaborations with OTAs such as Konest and Trip.com resulted in the sale of over 40,000 tourism products, marking an impressive 258% growth from the previous year.


https://newsk.net/korea/?idx=158542206&bmode=view





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