To celebrate the success of Korean paprika exports to the Philippines in July, MAFRA (Minister Song Mi-ryeong) and aT (President Kim Chun-jin) are promoting Korean paprika to local consumers along with large retail stores in the Philippines.
The export performance was eased in August last year after additional negotiations between the Korean-Philippine government after the first quarantine agreement in 2014, and based on this, aT Global Marketer dispatched to the Philippines to diversify the K-food export market and KOPA, an integrated paprika export organization, worked closely to find buyers, export, and enter distribution stores.
In particular, the most important reason for Philippine buyers to import Korean paprika was that the Ministry of Agriculture, Food and Rural Affairs and the corporation continued to promote joint development with buyers for six months, including tour meetings with local large retailers, and secured a practical market by entering a large distribution store in the Philippines.
The paprika exported this time is a new domestic product produced by Odae, an agricultural company located in Pyeongchang-gun, Gangwon-do, and was exported through the export integration organization COPA. The Ministry of Agriculture, Food and Rural Affairs and the corporation have worked closely with COPA and buyers to support the export of high-quality paprika.
Furthermore, in order to revitalize paprika consumption, a large-scale consumer tasting promotion event will be held at Landmark and S&R, a large retail store in the Philippines, for a month from the 11th. It plans to introduce the fresh and sweet taste of Korean paprika to Filipino consumers to help them successfully settle in the Philippine market.
https://newsk.net/asia/?idx=43092744&bmode=view
To celebrate the success of Korean paprika exports to the Philippines in July, MAFRA (Minister Song Mi-ryeong) and aT (President Kim Chun-jin) are promoting Korean paprika to local consumers along with large retail stores in the Philippines.
The export performance was eased in August last year after additional negotiations between the Korean-Philippine government after the first quarantine agreement in 2014, and based on this, aT Global Marketer dispatched to the Philippines to diversify the K-food export market and KOPA, an integrated paprika export organization, worked closely to find buyers, export, and enter distribution stores.
In particular, the most important reason for Philippine buyers to import Korean paprika was that the Ministry of Agriculture, Food and Rural Affairs and the corporation continued to promote joint development with buyers for six months, including tour meetings with local large retailers, and secured a practical market by entering a large distribution store in the Philippines.
The paprika exported this time is a new domestic product produced by Odae, an agricultural company located in Pyeongchang-gun, Gangwon-do, and was exported through the export integration organization COPA. The Ministry of Agriculture, Food and Rural Affairs and the corporation have worked closely with COPA and buyers to support the export of high-quality paprika.
Furthermore, in order to revitalize paprika consumption, a large-scale consumer tasting promotion event will be held at Landmark and S&R, a large retail store in the Philippines, for a month from the 11th. It plans to introduce the fresh and sweet taste of Korean paprika to Filipino consumers to help them successfully settle in the Philippine market.
https://newsk.net/asia/?idx=43092744&bmode=view