Diageo Korea, a premium liquor company, said it has selected actor Wi Ha-joon as a new brand model for its blended whiskey brand "Johnnie Walker Black."
Wi Ha-joon played an impressive character in the Netflix original series "Squid Game" and made his name known to consumers around the world, and has since appeared in works such as tvN's drama "Little Ashes" one after another, solidifying his position as a global actor.
Diageo Korea said that actor Wi Ha-joon, who plays a wide range of roles with strong and diverse impressions, judged that he fits the complex and deep flavor and charm of Johnnie Walker Black, and why he was selected as a model. Along with Wi Ha-joon, who was selected as the Johnnie Walker Black brand model, Diageo Korea plans to deliver ways to enjoy the sweet and smoky flavor and unique charm of Johnnie Walker Black to target consumers of the MZ generation who are creating a new whiskey culture.
Johnnie Walker Black is a blend of more than 29 whiskey undiluted solutions aged in four regions in Scotland for more than 12 years, and is well known for its complex, deep flavor and perfect balance, while also being the world's most sold dealer blended Scotch whisky.
※source https://peopletv.co.kr/2601
Diageo Korea, a premium liquor company, said it has selected actor Wi Ha-joon as a new brand model for its blended whiskey brand "Johnnie Walker Black."
Wi Ha-joon played an impressive character in the Netflix original series "Squid Game" and made his name known to consumers around the world, and has since appeared in works such as tvN's drama "Little Ashes" one after another, solidifying his position as a global actor.
Diageo Korea said that actor Wi Ha-joon, who plays a wide range of roles with strong and diverse impressions, judged that he fits the complex and deep flavor and charm of Johnnie Walker Black, and why he was selected as a model. Along with Wi Ha-joon, who was selected as the Johnnie Walker Black brand model, Diageo Korea plans to deliver ways to enjoy the sweet and smoky flavor and unique charm of Johnnie Walker Black to target consumers of the MZ generation who are creating a new whiskey culture.
Johnnie Walker Black is a blend of more than 29 whiskey undiluted solutions aged in four regions in Scotland for more than 12 years, and is well known for its complex, deep flavor and perfect balance, while also being the world's most sold dealer blended Scotch whisky.
※source https://peopletv.co.kr/2601