The Ministry of Culture, Sports and Tourism (MCST, Minister Yoo In-chon), in collaboration with the Ministry of Agriculture, Food and Rural Affairs, Ministry of Trade, Industry and Energy, Ministry of Health and Welfare, Ministry of Oceans and Fisheries, and Ministry of SMEs and Startups, is officially opening the ‘KOREA 360’ promotional center in Dubai, United Arab Emirates, with ceremonies taking place on April 11 and 12.
First launched in Indonesia in 2022, KOREA 360 is a comprehensive promotional space where visitors can experience K-content and Korean culture, as well as explore and purchase products related to Hallyu, including agri-foods, cosmetics, and design goods. The Indonesian location attracted 1.59 million visitors in 2024 alone, generating approximately 2.7 billion KRW in revenue, becoming more than a cultural showcase—it's a strategic hub for distribution and consumption of Korean products abroad.
Riding on the success in Indonesia, the second KOREA 360 opens in Dubai, covering 1,606 square meters in the city’s central shopping area, Festival Mall. The Middle East is a growing market with a strong affinity for Korean content and products, and Dubai is not only a commercial hub for the region but also a global crossroads for logistics and tourism. With KOREA 360 in Dubai, Korea aims to strengthen its Hallyu presence in the Middle East while showcasing related industries to international tourists visiting the city.
https://newsk.net/asia/?idx=161216436&bmode=view
The Ministry of Culture, Sports and Tourism (MCST, Minister Yoo In-chon), in collaboration with the Ministry of Agriculture, Food and Rural Affairs, Ministry of Trade, Industry and Energy, Ministry of Health and Welfare, Ministry of Oceans and Fisheries, and Ministry of SMEs and Startups, is officially opening the ‘KOREA 360’ promotional center in Dubai, United Arab Emirates, with ceremonies taking place on April 11 and 12.
First launched in Indonesia in 2022, KOREA 360 is a comprehensive promotional space where visitors can experience K-content and Korean culture, as well as explore and purchase products related to Hallyu, including agri-foods, cosmetics, and design goods. The Indonesian location attracted 1.59 million visitors in 2024 alone, generating approximately 2.7 billion KRW in revenue, becoming more than a cultural showcase—it's a strategic hub for distribution and consumption of Korean products abroad.
Riding on the success in Indonesia, the second KOREA 360 opens in Dubai, covering 1,606 square meters in the city’s central shopping area, Festival Mall. The Middle East is a growing market with a strong affinity for Korean content and products, and Dubai is not only a commercial hub for the region but also a global crossroads for logistics and tourism. With KOREA 360 in Dubai, Korea aims to strengthen its Hallyu presence in the Middle East while showcasing related industries to international tourists visiting the city.
https://newsk.net/asia/?idx=161216436&bmode=view