At this year's MIPCOM event, 321 broadcasting and video content companies from 108 countries around the world, 10,896 people involved, and 3,100 buyers participated in various consultations such as export contracts and remake production.
In Korea, more than 300 people participated, the largest number ever, and 17 companies including domestic broadcasting companies, production and distribution companies, and 63 contents produced $16,641,800 in exports.
This is an increase of 105.9% compared to the previous year, more than doubling the performance, and it is an increase from $ 15,893,543 in 2019, before Corona 19, and is evaluated as showing more than a recovery trend.
This seems to be because the brand competitiveness of Hallyu (K) content, which has grown into the mainstream of the global content market, such as and , has led to export results.
Looking at this year's achievements in detail, works of various genres such as entertainment forms (formats) and dramas signed export contracts with North American and European markets (Italy, Turkey, etc.). , which recorded the highest audience rating ever in Germany, the US and Australia, was sold additionally to South Africa, etc., and so far has accumulated sales in 55 countries around the world.
The entertainment format (format) aired on MBN last year signed an option contract with Germany's Treasure Tresor TV.
The new drama has signed an export contract with a global online video service (OTT). The drama and have export contracts with the UK, and the documentary has signed export contracts with the US.
The special preview of , which was presented to local officials, was successfully completed. Lee Sang-baek, CEO of the production company ASTORY, who participated as a speaker at the premiere, said, “We have received remake proposals from various countries through MIPCOM participation.”
In addition, the Ministry of Culture, Sports and Tourism will newly participate in the Dubai International Contents Market (DICM) 2022 on November 23 (Wednesday) and 24 (Thursday) to operate a Korean joint pavilion and preview Korean Wave content. This participation was planned to respond to the recently increased demand for Hallyu contents in the Middle East and North Africa (MENA) region. At the first Korean joint pavilion in Dubai, five broadcasting contents companies and , , , etc. 12 contents will be presented. On November 23 (Wednesday), the opening day of the event, an attempt was made to activate sales in the Middle East and North Africa (MENA) region through a preview introducing Hallyu contents.
Park Yong-cheol, director of media policy at the Ministry of Culture, Sports and Tourism, said, “Through the global popularity and export performance of Hallyu content, we are witnessing that 'content is a winning place'.” We plan to expand it 2.5 times compared to the previous year and actively support the overseas expansion of our contents to continue to drive the popularity of Korean Wave contents. We ask for a lot of interest and participation from companies.”
Reporter Ko Yong-cheol
At this year's MIPCOM event, 321 broadcasting and video content companies from 108 countries around the world, 10,896 people involved, and 3,100 buyers participated in various consultations such as export contracts and remake production.
In Korea, more than 300 people participated, the largest number ever, and 17 companies including domestic broadcasting companies, production and distribution companies, and 63 contents produced $16,641,800 in exports.
This is an increase of 105.9% compared to the previous year, more than doubling the performance, and it is an increase from $ 15,893,543 in 2019, before Corona 19, and is evaluated as showing more than a recovery trend.
This seems to be because the brand competitiveness of Hallyu (K) content, which has grown into the mainstream of the global content market, such as and , has led to export results.
Looking at this year's achievements in detail, works of various genres such as entertainment forms (formats) and dramas signed export contracts with North American and European markets (Italy, Turkey, etc.). , which recorded the highest audience rating ever in Germany, the US and Australia, was sold additionally to South Africa, etc., and so far has accumulated sales in 55 countries around the world.
The entertainment format (format) aired on MBN last year signed an option contract with Germany's Treasure Tresor TV.
The new drama has signed an export contract with a global online video service (OTT). The drama and have export contracts with the UK, and the documentary has signed export contracts with the US.
The special preview of , which was presented to local officials, was successfully completed. Lee Sang-baek, CEO of the production company ASTORY, who participated as a speaker at the premiere, said, “We have received remake proposals from various countries through MIPCOM participation.”
In addition, the Ministry of Culture, Sports and Tourism will newly participate in the Dubai International Contents Market (DICM) 2022 on November 23 (Wednesday) and 24 (Thursday) to operate a Korean joint pavilion and preview Korean Wave content. This participation was planned to respond to the recently increased demand for Hallyu contents in the Middle East and North Africa (MENA) region. At the first Korean joint pavilion in Dubai, five broadcasting contents companies and , , , etc. 12 contents will be presented. On November 23 (Wednesday), the opening day of the event, an attempt was made to activate sales in the Middle East and North Africa (MENA) region through a preview introducing Hallyu contents.
Park Yong-cheol, director of media policy at the Ministry of Culture, Sports and Tourism, said, “Through the global popularity and export performance of Hallyu content, we are witnessing that 'content is a winning place'.” We plan to expand it 2.5 times compared to the previous year and actively support the overseas expansion of our contents to continue to drive the popularity of Korean Wave contents. We ask for a lot of interest and participation from companies.”
Reporter Ko Yong-cheol