Chungbuk Province inaugurated a “Chungbuk Agricultural & Food Antenna Shop” on June 12 in central Hanoi, aiming to expand its agricultural and food product presence across Southeast Asia. Located within the prominent K‑Market Sapphire branch, the shop will operate for approximately five months, through October 30. Its opening day featured popular tasting sessions and promotional events, allowing local consumers to directly sample and evaluate product quality.
The antenna shop isn’t solely for display—it functions as a strategic testbed. Once a month, it hosts regular tastings and surveys, helping identify marketable products. In 2024, 25 local Chungbuk companies showcased 88 items, achieving US $150,000 in export sales. Notably, ten participating companies were first-time exporters, marking the initiative’s success in opening new channels and bolstering export capabilities. Products that resonated with consumers during the campaign have continued to be sold at the store even after campaigns ended, contributing to sustained export growth.
https://newsk.net/asia/?idx=165415151&bmode=view
Chungbuk Province inaugurated a “Chungbuk Agricultural & Food Antenna Shop” on June 12 in central Hanoi, aiming to expand its agricultural and food product presence across Southeast Asia. Located within the prominent K‑Market Sapphire branch, the shop will operate for approximately five months, through October 30. Its opening day featured popular tasting sessions and promotional events, allowing local consumers to directly sample and evaluate product quality.
The antenna shop isn’t solely for display—it functions as a strategic testbed. Once a month, it hosts regular tastings and surveys, helping identify marketable products. In 2024, 25 local Chungbuk companies showcased 88 items, achieving US $150,000 in export sales. Notably, ten participating companies were first-time exporters, marking the initiative’s success in opening new channels and bolstering export capabilities. Products that resonated with consumers during the campaign have continued to be sold at the store even after campaigns ended, contributing to sustained export growth.
https://newsk.net/asia/?idx=165415151&bmode=view